Wild Yeast Zoo
Brewing sour beer using native wild yeast has inspired a vibrant and growing culture and market. The product is attractive because it’s boutique — and the story behind the wild yeast is vital to the branding and sale of the beer.
The flower or fruit used is highlighted, and the traditional process used to brew the beer is presented as a more sustainable, ethical option that requires fewer chemicals, water and power. We are creating a ‘zoo’ of these yeasts and their stories — a reliable biobank of genetically sequenced yeast that can be purchased and used for brewing privately or commercially.