Information about all aspects of our daily lives is increasingly being collected, including shopping preferences, transport and travel, communications and, of course our online activities like browsing history, social network profiles, etc. This data collection and use (e.g. for personalised offers), even if consented to as part of the provided services, brings a high level of risk: private data can be accessed by hackers, customers may consider the targeting intrusive, etc. Simple data aggregation may reduce the risk level, however this will render the data close to useless for analytics. This is where our research can make a difference! Anonalytix is our software suite that enables de-identification of personally identifiable information (PII data) and delivers a quantifiable privacy guarantee, while preserving the utility of data analytics.