Premium interactions describe products and services that attract a premium price due to quality, convenience, luxury or novel attributes. Opportunities explored in this section include convenience foods, luxury and novel products, and agritourism.
Demand for premium goods and services from the food and agribusiness industry should remain strong with continued population growth and growth in consumer real purchasing power.
Pre-prepared, and frozen packaged meals sold by supermarkets, grocery stores and home delivery ready meal services.
Luxury and novel products
Luxury and novel products describe foods that consumers purchase at a premium relative to comparable options.