Health and wellbeing
Health and wellbeing products refer to foods and beverages that provide specific health benefits above and beyond basic nutrition. Products typically target consumers who are health conscious and/or have specific medical/dietary needs.
Demand for health and wellbeing foods and beverages is expected to grow with ageing and growing populations and changing consumer preferences.
Free-from and natural foods
Products that are free from gluten, lactose, allergens, dairy and/or meat. Natural and organic products are also included.
Fortified and functional foods
Packaged food and beverages that contain added health ingredients and/or nutrients to produce a nutritional benefit.
Vitamins and supplements
Manufactured pills, capsules, tablets and/or liquids designed to supplement an individual’s dietary or nutritional needs.