Animal Behaviour and Welfare
The prosperity of livestock farming is contingent on its ability to consistently meet the demands and expectations of consumers, as well as those of the broader community including non-consumers. An ability to demonstrate that livestock production systems are managed sustainably and conducted ethically is part of the emerging social contract between farmers and the community and earns farmers a “social license to operate”. We are developing novel measures of farm animal welfare, improving husbandry practices and developing and applying new digital technologies to improve the way we manage livestock. Our work underpins assurance for consumers of the welfare outcomes of farming practices and provides farmers with new strategies and better ways to manage and improve the wellbeing of their animals.
