#river ecosystems

Environment picture

Enhancing sustainable land management practices through natural capital profiles

This project addresses knowledge gaps in environmental sustainability and social marketing, focusing on river health and sustainable land management practices via co-creation and adoption of Natural Capital Profiles. The expected outcome is to extend existing frameworks in social marketing, with a particular emphasis on the Co-Create – Build – Engage (CBE) process, to design more user-friendly behaviour change solutions for improved river health and land management practices. The project will potentially increase the adoption of Natural Capital Profiles by landholders, enabling healthier river ecosystems and better land management.