Community views on the egg industry
Funded by Australian Eggs, this 3-year research program will examine the relationship between the egg industry and the Australian community. The CSIRO research program will involve a comprehensive community survey on the impacts and contributions of the egg industry across areas such as the environment, animal welfare, food security, and livelihoods. Views from a sample of approximately 5,000 Australians will be collected and a public invitation to participate in the survey will be made in the coming months through this site.
A team of CSIRO analysts will then explore how the relationship between the eggs industry and the Australian public looks now and identify the pathways to deeper levels of trust and acceptance of the industry. The research outputs will provide insights into the relationship between the egg industry and the community and identify pathways to deeper levels of trust and acceptance of the industry.
Australian Eggs has undertaken to use CSIRO research as the key input to its public engagement activities under the Australian Egg Industry Sustainability Framework and has committed to transparent reporting of the research outputs.
“Our research program will help provide egg farmers with a better understanding of community attitudes, and communities with a better understanding of the egg industry. The CSIRO will be conducting surveys of the community across all states and territories, as well as inviting interested parties to participate. We’re excited to be involved in this project. Community trust is critical to the sustainability of all agricultural industries and we look forward to playing a role in this process.” – Senior Research Scientist with the CSIRO, Dr Kieren Moffat.
Timeline of activity
For many Australian industries, and worldwide, community expectations of how they operate are changing. These expectations extend beyond mainstream consumer purchasing decisions to much broader questions about how industries conduct themselves. CSIRO has deep experience working with a range of industries and the communities they interact with to better understand their relationship. This expertise is now being applied to the Australian egg industry.
Egg farmers are navigating a new marketplace in which consumers have unprecedented access to information. In response, Australian Eggs has recently released an Australian Egg Industry Sustainability Framework and approached CSIRO to conduct a research program as an input to this process.
Australian Eggs’ stated position is that Australian agricultural industries must be more transparent to build trust with a changing Australian public that is increasingly interested in how their food is produced. The Sustainability Framework forms a long-term commitment by the egg industry to transparent engagement with the community.
“The industry’s objective is to farm eggs for all Australians in a way that is socially, environmentally and economically responsible. The relationship between agriculture and communities is complex. The egg industry has recognised the best way to manage this complexity is to increase the quantity and quality of engagement with the public and set a platform of transparency and accountability.” – Australian Eggs’ Managing Director, Rowan McMonnies